Timing Is Everything

From yesterday's email: a promotional message from my wireless-phone provider, offering me a discount if I upgrade my phone (and extend my contract, naturally). From the header:

From: {ADDRESS}
Subject: Get $100 off any phone
Date: April 17, 2007 4:50:54 PM EDT

And from the body of the message, in big, bold, reddish letters:

Please respond by March 31st, 2007.

My, how time flies.