Wednesday, April 21, 2004

Kiss of Death

Back when I worked in my company's training-and-development division, we had a running joke: you never wanted your photo in the annual catalog of available classes. Every time our director (or vice president, or manager) appeared in there on, say, a welcome-letter page, they were sure to be working somewhere else by the time the printed catalog was released. They finally got smart and moved the whole thing online.

We may have found an unexpected corollary. Last fall, our division had our quarterly all-staff meeting, where we were all given bright blue golf-style shirts. These shirts sported a new logo for our division, listing the three subcomponents - training and development, communication, and general HR. So, of course, as of last week, training and development has been moved to a different vice president (and aligned with "organizational development"), so the logo (and the shirts) are now outdated.

There's a fine line between being specific and accurate, and being vague enough to give something a worthwhile, cost-effective "shelf life."

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